It’s going to be difficult to generate new leads for your print business if nobody can find you online. The #1 ranked spot on a Google search results page has a 33% chance of getting clicked! 75% of people won’t even move beyond the first page of results. If 100 people are searching for printing services in Austin on Google, 75 will choose a company provided on the fist page of results. By taking steps to improve your search engine optimization (SEO), you can increase your chances of ranking higher and raking in more leads for your print business. There are easy things you can do today to rank higher on Google. Here’s what you can do today to improve your rank.
#1 – Make Your Site Load Faster
If your site load time is too high, Google will penalize you with a lower rank. Also, if your site load time is too high, you will lose visitors to sites that load faster, which will also give you a lower rank. The following graph from vpnMentor illustrates how you can lose visitors with longer page load times:
Research shows that when your website page takes longer than 3 seconds to load, 40% of visitors will abandon your site. Also, 80% of those same visitors will not return to your site again! This destroys your source of traffic and hurts your Google page rank. We want customers flowing from Google to you, not Google to you and then leaving to print with your competitor. If you would like to test your site’s load speed, try https://tools.pingdom.com.
# 2 – Publish High Quality, Relevant Content
There is no substitute for great content. Quality posts to your website will drive traffic and boost your search engine rankings unlike anything else. Printing can be complicated, especially the design and preparation process. Not all of your visitors and customers are going to know what bleed, trim, and safe zones are, or even what the difference between 14 pt. and 16 pt. card stock is. Starting a blog is an easy way to provide helpful information and tutorials for your print customers. We talk about how a blog can help your print business in our last blog post, “How to Generate More Leads for Your Print Business.” A blog full of great content will not only make your visitors happier, but also improve your Google ranking.
# 3 – Optimize Your Images
Images and videos are a perfect way to spice up the design of your website, but if they aren’t optimized properly, they will do nothing for your SEO. For example, if your images are too large, they will likely hurt your page load speed and consequently, your SEO as well. If your site it built on WordPress, there are many plugins available to help solve this issue, including reSmush.it and EWWW Image Optimizer. It’s important to always describe your image and video content using alt tags, which allow search engines like Google to locate your page and content.
5 Best WordPress Image Compression Plugins According to WPBeginner:
# 4 – Utilize Metadata
Headers can help improve the user experience and readability of your website. For obvious reasons, search engines like Google reward websites that have better user experiences with better rankings. Title metadata can be used to display page titles and headers to section content into more digestible chunks. If your current website is just a wall of text, take time reviewing how you can improve the user experience using title metadata. Description metadata is a description of your page that may be displayed when your page is shown in search results. Search engines don’t always use the short content provided in your description metadata, but it’s a good idea to provide it just in case.
# 5 – Spice Your Content Up
To improve your search engine optimization and user experience, add more than just text to your website. Showcase your print products so the world can see the beautiful services you offer. You could even include a video of business cards coming hot off the press. Consumers are generally disconnected from the actual print process, so invite them in! Pictures and videos of your business creates a more personable brand that leads will be more likely to trust, especially if your competitors don’t have compelling content.
# 6 – Readable.com
Readable.com provides the tools you need to make every word count and improve the readability of your content, increase ROI, and boost sales. Print can be complicated, especially in industry terms. To a veteran of the print industry, it may seem like basic English, but to a new customer inexperienced with print, there’s a good chance they don’t know what the heck you’re talking about! Readability will improve your SEO and Readable.com is an easy tool you can use to test your content.
# 7 – Make Your Contact Info Easy to Find
There’s nothing more infuriating than browsing a company’s website, becoming interested in their product, and then not being able to figure out how to contact them. Many print buyers are on a time crunch. John from ABC Company needs business cards and stand-up banners for a conference next week and he doesn’t have time to scan five directories to try to find your email. All of your contact information, including your phone number, address, and email, should be clear and easy to find. If it’s hard to find, it’s likely you’re losing business to another website with clear information.
Search engine optimization can be complicated, but done correctly, it can drastically improve the lead generation of your business. Remember, SEO is a long-term game. Don’t expect results overnight. However, the results are worth the wait. We hope you can implement a few of these solutions today to improve the search engine rank of your company. If you need any help, please feel free to contact us. Also, all Snagaprint custom website plans include complimentary search engine optimization.